Brand Ambassadors for Activations, Sampling and Trade Shows

On-Premise Activations

Activations inside bars, nightclubs and sports bars. They run two ways, and often both on the same night.

• Roaming or stationed - ambassadors work the floor, or hold a position at the bar or a branded table, depending on the venue and the crowd
• Sampling or selling - free pours you pay for to drive trial, or ambassadors selling your serve to guests so the activation pays for itself

Off-Premise Sampling and Demos

In-store sampling in liquor stores, supermarkets and specialist retailers. The ambassador sets up at the shelf or the entrance, gets the product into people's hands and turns the taste into a bottle in the basket.

Off-premise is the easiest activation to judge, because you can count what left the shelf that day against a normal day.

• Tastings and demos at the shelf or front of store
• Trained on the product, the serve and the price point so the pitch holds up
• Timed to the store's busiest hours, not whenever staff happen to be free
• Feedback on what shoppers said about the price, the packaging and what else they were looking at

Product Launches

A new SKU lives or dies in its first few weeks. Trial has to happen quickly, and in enough places that the buyer can see the listing moving.

We staff launches across a run of venues or stores inside a short window, so you get volume of trial rather than one good night.

• A block of dates across several venues or stores, not one-offs
• Ambassadors briefed on the story behind the product, not just the name
• Built to show a buyer the listing is worth keeping

Trade Shows

Booth staffing for industry events, where the people in front of you are buyers and distributors rather than consumers. Available on request.

Our ambassadors are trained on your range, so a buyer gets an answer instead of a smile and a leaflet.

• Booth hosting, pouring and sampling across the show
• Trained on the range, the pricing tiers and the trade story
• Names and details captured off the stand if you want them

Festivals and Consumer Events

High-volume sampling where the crowd is already drinking and open to trying something new. Available on request.

Festivals are about reach and recall: how many hands your product gets into, and whether anyone remembers it on Monday.

• Larger teams for multi-day events
• Roaming sampling, a branded stand, or both
• Staff who can hold a crowd rather than just pour for it

Why Sales-Trained Ambassadors, Not Event Staff

Most staffing agencies send you people who will stand next to your product. We came out of nightlife sales, where staff are paid on what they sell, so our ambassadors are trained to open a conversation, make a recommendation and close it.

That changes what you get back. You hear what sold, what guests said about the price, which serve landed, and which venues are worth returning to.

Briefed on Your Brand

Before the first shift, every ambassador is briefed on your brand story, your serve and your targets, and trained in responsible alcohol service.

What You Hear Back

Where our ambassadors are selling, the sales run through our own system, so you get units sold by venue and by night.

Where it's sampling, the ambassadors record the night themselves: how much went out, how guests reacted to the serve and the price, and photos from the floor.

We report what we can measure and we don't invent the rest.